One of the most noticeable aspects of any brand is the logo. Naturally, designing an official logo for Student Showcase, a thing it had lacked until now, was very important. Our entire group submitted designs to our client, and she chose which design she liked best...which ended up being my design. Thus, it was my job to design the logo for Showcase. The logo went through many iterations in its evolution based on the requirements and feedback received from our client. Most notably, my initial design which features WPU's logo in the "o" of Showcase which I liked best initially ended up having to be near entirely redesigned when it was brought to our attention that that core design element could not be used. So, I was required to come up with something new, and for inspiration, I looked to still incorporating WPU's logo into the design somehow. Student Showcase's brand was in many ways a "sub-brand" to the main WPU brand so I decided to mimc the overlapping letters and color scheme of the WPU official logo in my Showcase logo with the words "show" and "case" to create the main design of what became the final logo for Showcase. Ironically, in my third draft of the logo, I was asked to put something back into the "o" of Showcase as I had been told not to in the first draft, except this time the client wished to put the university's seal in the "o", producing what became the official logo design for Student Showcase. Interestingly enough, I came to like this new design much more than the first draft as it was a bit more professional and sleek plus it was a bit easier to manipulate and add to other deliverables thanks to its simplicity. It is, without a doubt, the element of Showcase I am most proud of.